MailChimp vs ConvertKit

MailChimp vs ConvertKit

These comparison charts (and the scoreboard) will help make it easier for you to decide between ConvertKit or Mailchimp.

Provider LogoProvider NameMore InfoPlan Features0-500501–1,0001,001–1,5001,501–2,0002,001–2,5002,501–5,0005,001–7,5007,501–10,00010,001–25,00025,001+
MailChimp Free PlanVisit Site
Click here to seeFreeFreeFreeFree
MailChimp Growing Business PlanVisit Site
Special Offers
Click here to see$10$15$20$25$30$35 - $50$55 - $75$75$80 - $150See on Site
ConvertKitVisit Site
Special Offers
Click here to see$29$29$49$49$49 (3K cap)$49 - $79$79 - $99$99 - $119$149 - $199See on Site

MailChimp also offers a Pay As You Go method. This would be useful for those with a smaller email list but still need automation features. You can see the pricing in the graphic below:

MailChimp Pay as you go

Provider LogoProvider NameMore InfoStarting PriceFree TrialDeliverability RateSupport: PhoneSupport: Live ChatSupport: Email/Help DeskSupport: Knowledge Base# of EmailsEmail TemplatesAutomationAutoresponderLanding PagesSignup FormsMedia LibraryFile HostingManage SubscribersSubscriber SegmentationA/B TestingSurveysMobile AppTracking/AnalyticsSchedulingIntegrationsSocial Media MarketingMulti-UserMoney-Back GuaranteeMisc
MailChimpVisit Site
FreeUp to 2,000 contactsNoYes w/ a paid plan12,000YesYes w/ a paid planYes w/ a paid planNoYesYesYesYesYesYes, iOS, AndroidYes Click here to seeYesNo
ConvertKitVisit Site
Special Offers
$29/moNoNoNoUnlimitedYesYesYesYesYesNoYesYesYesNo, but mobile loginYes Click here to see?Yes, 30 DaysBook an onboarding call

Starting Price:mailchimp logo
Free Trial:mailchimp logo
Deliverability Rate:mailchimp logo(ConvertKit does not publish their delivery IPs. So, I am not able to confirm their deliverability rate.)
Support Phone: Tie
Support Live Chat:mailchimp logo
Support Email/Help Desk: Tie
Support Knowledge Base: Tie
# of Emails: Tie(MailChimp paid will give unlimited emails for most plans.)
Email Templates: Tie
Automation: Tie
Autoresponder: Tie
Landing Pages:convertkit
Signup Forms: Tie
Media Library:mailchimp logo
File Hosting:mailchimp logo
Manage Subscribers: Tie
Subscriber Segmentation: Tie
A/B Testing: Tie
Surveys: Tie
Mobile App:mailchimp logo
Tracking/Analytics: Tie
Scheduling: Tie
Integrations: Tie
Social Media Marketing: Tie
Multi-User: ?
Money-Back Guarantee:convertkit

Ties: 16

MailChimp wins: 7

Try MailChimp

ConvertKit wins: 2

Try ConvertKit

A few more differences to consider



Pay as you go option for customers with smaller email lists that need automation.

Final welcome email can be used to deliver free gifts for subscribing.


Certain affiliate links are blacklisted in their system. They are not allowed inside your campaign emails. MailChimp has been known to shutdown accounts without warning due to this. Using affiliate links in your campaign emails on MailChimp overall carries a high risk. You could chance losing your entire email list.

You should view their Acceptable Use policy to see which industries are prohibited from using their service. It will also show you which industries emails will forego increased scrutiny.

MailChimp Email Templates

newsletter templates mailchimp

A massive amount of templates to work from. They really put a great deal of time and care into creating 700+ templates.

Try MailChimp



Money-Back Guarantee

Landing Page Builder

Enhanced Automation Rules

Unlike MailChimp, ConvertKit was built by online marketers for online marketing.


More expensive than MailChimp

Not as many direct integrations as MailChimp. If you use Zapier this isn’t an issue.

ConvertKit Templates

convertkit email templates

Depending on your industry, fancy templates are not always the answer when it comes to really connecting with your audience. ConvertKit understands this. Although they do offer pre-designed templates they encourage you to test a simpler approach. To improve your email readability, CTR and overall experience.

Try ConvertKit