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MailChimp vs ConvertKit
These comparison charts (and the scoreboard) will help make it easier for you to decide between ConvertKit or Mailchimp.
| Provider Logo | Provider Name | More Info | Plan Features | 0-500 | 501–1,000 | 1,001–1,500 | 1,501–2,000 | 2,001–2,500 | 2,501–5,000 | 5,001–7,500 | 7,501–10,000 | 10,001–25,000 | 25,001+ |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
 | MailChimp Free Plan | Visit Site | Click here to see | Free | Free | Free | Free | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ |
| MailChimp Growing Business Plan | Visit SiteSpecial Offers | Click here to see | $10 | $15 | $20 | $25 | $30 | $35 - $50 | $55 - $75 | $75 | $80 - $150 | See on Site |
 | ConvertKit | Visit SiteSpecial Offers | Click here to see | $29 | $29 | $49 | $49 | $49 (3K cap) | $49 - $79 | $79 - $99 | $99 - $119 | $149 - $199 | See on Site |
MailChimp also offers a Pay As You Go method. This would be useful for those with a smaller email list but still need automation features. You can see the pricing in the graphic below:
| Provider Logo | Provider Name | More Info | Starting Price | Free Trial | Deliverability Rate | Support: Phone | Support: Live Chat | Support: Email/Help Desk | Support: Knowledge Base | # of Emails | Email Templates | Automation | Autoresponder | Landing Pages | Signup Forms | Media Library | File Hosting | Manage Subscribers | Subscriber Segmentation | A/B Testing | Surveys | Mobile App | Tracking/Analytics | Scheduling | Integrations | Social Media Marketing | Multi-User | Money-Back Guarantee | Misc |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MailChimp | Visit Site | Free | Up to 2,000 contacts |  | No | Yes w/ a paid plan | 12,000 | Yes | Yes w/ a paid plan | Yes w/ a paid plan | No | Yes | Yes | Yes | Yes | Yes | Yes, iOS, Android | Yes | Click here to see | Yes | No | |||||||
| ConvertKit | Visit SiteSpecial Offers | $29/mo | No |  | No | No | Unlimited | Yes | Yes | Yes | Yes | Yes | No | Yes | Yes | Yes | No, but mobile login | Yes | Click here to see | ? | Yes, 30 Days | Book an onboarding call |
Starting Price:
Free Trial:
Deliverability Rate:(ConvertKit does not publish their delivery IPs. So, I am not able to confirm their deliverability rate.)
Support Phone: Tie
Support Live Chat:
Support Email/Help Desk: Tie
Support Knowledge Base: Tie
# of Emails: Tie(MailChimp paid will give unlimited emails for most plans.)
Email Templates: Tie
Automation: Tie
Autoresponder: Tie
Landing Pages:
Signup Forms: Tie
Media Library:
File Hosting:
Manage Subscribers: Tie
Subscriber Segmentation: Tie
A/B Testing: Tie
Surveys: Tie
Mobile App:
Tracking/Analytics: Tie
Scheduling: Tie
Integrations: Tie
Social Media Marketing: Tie
Multi-User: ?
Money-Back Guarantee:
Ties: 16
A few more differences to consider
MailChimp
Pros
Pay as you go option for customers with smaller email lists that need automation.
Final welcome email can be used to deliver free gifts for subscribing.
Cons
Certain affiliate links are blacklisted in their system. They are not allowed inside your campaign emails. MailChimp has been known to shutdown accounts without warning due to this. Using affiliate links in your campaign emails on MailChimp overall carries a high risk. You could chance losing your entire email list.
You should view their Acceptable Use policy to see which industries are prohibited from using their service. It will also show you which industries emails will forego increased scrutiny.
MailChimp Email Templates
A massive amount of templates to work from. They really put a great deal of time and care into creating 700+ templates.
ConvertKit
Pros
Money-Back Guarantee
Landing Page Builder
Enhanced Automation Rules
Unlike MailChimp, ConvertKit was built by online marketers for online marketing.
Cons
More expensive than MailChimp
Not as many direct integrations as MailChimp. If you use Zapier this isn’t an issue.
ConvertKit Templates
Depending on your industry, fancy templates are not always the answer when it comes to really connecting with your audience. ConvertKit understands this. Although they do offer pre-designed templates they encourage you to test a simpler approach. To improve your email readability, CTR and overall experience.