iContact vs MailChimp

iContact vs MailChimp

These comparison charts (and the scoreboard) will help make it easier for you to decide between iContact or Mailchimp.

Provider LogoProvider NameMore InfoPlan Features0-500501–1,0001,001–1,5001,501–2,0002,001–2,5002,501–5,0005,001–7,5007,501–10,00010,001–25,00025,001+
MailChimp Free PlanVisit Site
Click here to seeFreeFreeFreeFree
MailChimp Growing Business PlanVisit Site
Special Offers
Click here to see$10$15$20$25$30$35 - $50$55 - $75$75$80 - $150See on Site
iContact Email Marketing PlanVisit Site
Special Offers
Click here to see$14$32$32$32$32$52$79$79$117 (15K cap)Get a Quote
iContact Pro Automation PlanVisit Site
Special Offers
Click here to see$99$99$99$99$99$129$189$189$249 (15K cap)Get a Quote

MailChimp also offers a Pay As You Go method. This would be useful for those with a smaller email list but still need automation features. You can see the pricing in the graphic below:

MailChimp Pay as you go

Provider LogoProvider NameMore InfoStarting PriceFree TrialDeliverability RateSupport: PhoneSupport: Live ChatSupport: Email/Help DeskSupport: Knowledge Base# of EmailsEmail TemplatesAutomationAutoresponderLanding PagesSignup FormsMedia LibraryFile HostingManage SubscribersSubscriber SegmentationA/B TestingSurveysMobile AppTracking/AnalyticsSchedulingIntegrationsSocial Media MarketingMulti-UserMoney-Back GuaranteeMisc
MailChimpVisit Site
Special Offers
FreeUp to 2,000 contactsNoYes w/ a paid plan12,000YesYes w/ a paid planYes w/ a paid planNoYesYesYesYesYesYes, iOS, AndroidYes Click here to seeYesNo
iContactVisit Site
Special Offers
$14/moYes, 30 DaysMon-Fri 6am-9pm estYesUnlimitedYesYesYesw/ ProYesYesYesYesYes?Yes Click here to seeYesYes, 30 Days

Starting Price:mailchimp logo
Free Trial:mailchimp logo(Best free trial)
Deliverability Rate: Tie
Support Phone:iContact logo
Support Live Chat: Tie
Support Email/Help Desk: Tie
Support Knowledge Base: Tie
# of Emails: Tie (MailChimp has unlimited email campaigns for most paid plans)
Email Templates: Tie
Automation: Tie
Autoresponder: Tie
Landing Pages: iContact logo
Signup Forms: Tie
Media Library: Tie
File Hosting: Tie
Manage Subscribers: Tie
Subscriber Segmentation: Tie
A/B Testing: Tie
Surveys: Tie
Mobile App:mailchimp logo
Tracking/Analytics: Tie
Scheduling: Tie
Integrations: Tie (MailChimp has more WordPress plugin integrations.)
Social Media Marketing: Tie
Multi-User: Tie
Money-Back Guarantee:iContact logo

Ties: 19

MailChimp wins: 3

Try MailChimp

iContact wins: 3

Try iContact

A few more differences to consider



Pay as you go option for customers with smaller email lists that need automation.

Final welcome email can be used to deliver free gifts for subscribing.


Certain affiliate links are blacklisted in their system. They are not allowed inside your campaign emails. MailChimp has been known to shutdown accounts without warning due to this. Using affiliate links in your campaign emails on MailChimp overall carries a high risk. You could chance losing your entire email list.

You should view their Acceptable Use policy to see which industries are prohibited from using their service. It will also show you which industries emails will forego increased scrutiny.

MailChimp Email Templates

newsletter templates mailchimp

Try MailChimp



24/7 Phone Support

Money-Back Guarantee

Landing Page Builder (Pro plan required)


More expensive than MailChimp

Not as many direct integrations as MailChimp. If you use Zapier this isn’t an issue but it is only offered in the Pro plan.

iContact Email Templates

icontact email templates

Try iContact