Comparing email marketing software is a huge pain in the ba-donka-donk! With these charts, you will be able to compare the listed providers below easier.One table will compare pricing and plans while the other compares features.
Scroll to the bottom of this page to see why deliverability rate is measured like it is.
|Provider Logo||Provider Name||More Info||Plan Features||0-500||501–1,000||1,001–1,500||1,501–2,000||2,001–2,500||2,501–5,000||5,001–7,500||7,501–10,000||10,001–25,000||25,001+|
|MailChimp Free Plan||Visit Site||Click here to see||Free||Free||Free||Free||❌||❌||❌||❌||❌||❌|
|MailChimp Growing Business Plan||Visit SiteSpecial Offers||Click here to see||$10||$15||$20||$25||$30||$35 - $50||$55 - $75||$75||$80 - $150||See on Site|
|AWeber||Visit SiteSpecial Offers||Click here to see||$19||$29||$29||$29||$29||$49||$69||$69||$149||Get a quote|
|GetResponse Email Plan||Visit SiteSpecial Offers||Click here to see||$15||$15||$25||$25||$25||$45||$65||$65||$145||Get a quote|
|GetResponse Pro Plan||Visit SiteSpecial Offers||Click here to see||$49||$49||$49||$49||$49||$49||$75||$75||$165||Get a quote|
|Constant Contact Email Plan||Visit SiteSpecial Offers||Click here to see||$20||$40||$40||$40||$40||$60||$60||$60||quote||Get a quote|
|Constant Contact Plus Plan||Visit SiteSpecial Offers||Click here to see||$45||$65||$65||$65||$65||$85||$115||$115||quote||Get a quote|
|Campaign Monitor Basic Plan||Visit Site||Click here to see||$9||$29||$29||$29||$29||$49||$89||$89||$129||See on Site|
|Campaign Monitor Unlimited Plan||Visit Site||Click here to see||$29||$59||$59||$59||$59||$99||$149||$149||$249||See on Site|
|ConvertKit||Visit SiteSpecial Offers||Click here to see||$29||$29||$49||$49||$49 (3K cap)||$49 - $79||$79 - $99||$99 - $119||$149 - $199||See on Site|
|iContact Email Marketing Plan||Visit SiteSpecial Offers||Click here to see||$14||$32||$32||$32||$32||$52||$79||$79||$117 (15K cap)||Get a Quote|
|iContact Pro Automation Plan||Visit SiteSpecial Offers||Click here to see||$99||$99||$99||$99||$99||$129||$189||$189||$249 (15K cap)||Get a Quote|
|GoDaddy||Visit SiteCoupons||Click here to see||$6.99||$7.99||$7.99||$7.99||$7.99||$14.99||quote||quote||quote||Get a Quote|
It’s important to note that MailChimp offers a Pay As You Go method. This would be useful for those with a smaller email list but need automation features. You can see the pricing in the graphic below:
As you will see between the two charts, I have made a redundancy for the features column. To make it easier to check the plans offerings. While you’re comparing prices per subscribers. Once you have gotten a good idea of the plans that you should focus on you can use the feature comparison chart below. Use it to drilldown on those specific plans that you we’re interested in. Confirm that they meet all the requirements that you want in a service.
|Provider Logo||Provider Name||More Info||Starting Price||Free Trial||Demo Video||Deliverability Rate||Support: Phone||Support: Live Chat||Support: Email/Help Desk||Support: Knowledge Base||# of Emails||Email Templates||Automation||Autoresponder||Landing Pages||Signup Forms||Media Library||File Hosting||Manage Subscribers||Subscriber Segmentation||A/B Testing||Surveys||Mobile App||Tracking/Analytics||Scheduling||Integrations||Social Media Marketing||Multi-User||Money-Back Guarantee||Misc|
|MailChimp||Visit SiteSpecial Offers||Free||Up to 2,000 contacts||Watch||No||Yes w/ a paid plan||12,000||Yes||Yes w/ a paid plan||Yes w/ a paid plan||No||Yes||Yes||Yes||Yes||Yes||Yes, iOS, Android||Yes||Click here to see||Yes||No|
|AWeber||Visit SiteSpecial Offers||$19/mo||Yes, 30 Days - 500 Contacts||Watch||Mon-Fri 8am-8pm est Sat-Sun 9am-5pm est||Yes||Unlimited||Yes, 700+||Yes||Yes||No||Yes||Yes||Yes||Yes||via 3rd party||Yes, iOS, Android||Yes||Click here to see||Yes||No|
|GetResponse||Visit SiteSpecial Offers||$15/mo||Yes, 30 Days||Watch||Mon-Fri 9am-5pm est||Yes||Unlimited||Yes, 500+||Yes||Yes||Yes||Yes||Yes||Yes||Yes||Yes||Yes, iOS, Android, Kindle||Yes||Click here to see||Yes||No||Hosted Webinars starting in Pro plan|
|Campaign Monitor||Visit Site||$9/mo||Unlimited until you send email to 5+ contacts||Watch||Premier plan required||No||2,500 Basic Unlimited option||Yes||Yes||Yes||via app add-on||Yes||No||Yes||Yes||via 3rd party||Yes, iOS only||Yes||Click here to see||Yes||Yes, Prorated|
|Constant Contact||Visit SiteSpecial Offers||$20/mo||Yes, 60 Days||Watch||Mon-Fri 9am-8pm||No||Unlimited||Yes||Yes w/ a Plus plan||Yes||Yes||Yes||Yes, 1GB (2GB on Plus plan)||Yes||Yes||Yes, w/ Plus plan||Yes, iOS, Android||Yes||Click here to see||Yes, w/ Plus plan (3)||Yes, 30 Days|
|ConvertKit||Visit SiteSpecial Offers||$29/mo||No||Watch||No||No||Unlimited||Yes||Yes||Yes||Yes||Yes||No||Yes||Yes||Yes||No, but mobile login||Yes||Click here to see||?||Yes, 30 Days||Book an onboarding call|
|iContact||Visit SiteSpecial Offers||$14/mo||Yes, 30 Days||Watch||Mon-Fri 6am-9pm est||Yes||Unlimited||Yes||Yes||Yes||w/ Pro||Yes||Yes||Yes||Yes||Yes||?||Yes||Click here to see||Yes||Yes, 30 Days|
|GoDaddy||Visit SiteCoupons||$6.99/mo||No||Watch||24/7||No||5K - 50K||No||Yes, w/ Up & Running plan||Yes||No||Yes||Yes||Yes||No||Yes||No||Yes||Facebook, Etsy, Salesforce & More||No||45 Days for annual products 48 hours for monthly products|
With the few services that are being compared in the table, it can be a bit tough to see all the information. In that case you can use the buttons below to compare one provider directly to another.
Click the button of the provider that you want to compare to another directly. You will be taken to a page where it is compared 1 vs 1 to the other providers.
Do you want to compare them yourself? Use these tables to drag the email marketing solutions into the empty area for a direct comparison.
How am I confirming the real deliverability rates and why am I measuring it in smiley faces?
Due to the terms & conditions of the service that I am using I am not allowed to publish their data. That is why I am sharing my satisfaction with the numbers, represented by smiley faces.
If you would like to signup for the free service yourself and confirm the actual numbers. You can by simply heading over to: senderscore.org
With your account, you will need to input each services IP range one at a time. Enjoy selecting all the storefront images for reCaptcha. Tracing street signs and selecting images with rivers haha. I also recommend that you check out their annual Deliverability Benchmark Report. This will break down the Inbox Placement Rates globally and by each country.
This could help to explain the declining deliverability rate. Sometimes people suspect their provider for the declining Inbox Placement Rate. When that is not the case. Before you make a knee-jerk reaction and jump from one provider to the other. Make sure you have all the information. Save yourself the headaches and possibly wasted time by researching first.
I’ll save you the time of looking up their IP ranges and post them here. When checking a viable IP address you will see a score 0-100 and a graph like this:
Needless to say I spot checked about 5-10 IPs for each service. To my surprise they we’re all above 90, these providers are serious deliverers.
I’d like to preface this by saying all of these are really easy edit. Once you get familiar with their editing dashboards of course. You just select a template, swap out photos and adjust colors. Replace the text with your own and save the template as your own for future use. You can easily create commercial design with any of these templates.
These templates look like the front page of professionally designed website. They are conservatively stylish and not one bit over-cluttered or difficult to read.
A massive amount of templates to work from. They really put a great deal of time and care into creating 700+ templates.
Well… their simple that’s for sure. They could use an update on these templates. To give their customers more inspirational influence.
Campaign Monitor Templates
These guys truly know how to design stylish yet simple email newsletter templates. I love that they are very modern but they are also not crammed full of content.
Constant Contact Templates
Looking at Constant Contact’s email newsletter templates reminds be of standing in front of a greeting card rack. They literally have an email template for every occasion and sadly this is only a picture of a few. There are templates framed with a school bus, a dog about to get a bath and multitudes of decorative text wishing you to celebrate the holidays.
Depending on your industry, fancy templates are not always the answer when it comes to really connecting with your audience. ConvertKit understands this. Although they do offer pre-designed templates they encourage you to test a simpler approach. To improve your email readability, CTR and overall experience.
I especially like the template here in the middle and the one directly to the right of it. The top section fills the width of the email with its main focus. But there are added areas directly below it that readers can scroll to. If that top section didn’t meet what they were interested in on that particular day.
Unless your a blogger building up an email list or something like that I would suggest serious small businesses stay away from free solutions like MailChimp. For everyone else like online store operators, brick and mortar stores and local service businesses, I would suggest GetResponse, Constant Contact or even Godaddy Email Marketing for that business owner that needs a simple solution because they are already handling everything else themselves.
I would suggest that you take advantage of the free trials. From the services that have met your requirements, of course. It will give you a chance to get a feel for how the dashboards flow. If after a while they seem too difficult then just try a different one. These companies have built their dashboards to be as intuitive as possible. Each one of them has a different way of doing the same thing. You just need to find which one fits you. It really is as simple as that. Oh, and make sure you like the pricing per the size of your email list.