Comparing email marketing software providers is not easy. Each of them, offer different features associated with tiered plans. Those plans, include varied pricing per the amount of subscribers. That is a lot of data to try and match-up to another service that presents it in an entirely different way.
With the charts below, you will find it easier to compare their features & pricing.
|Provider Logo||Provider Name||More Info||Plan Features||0-500||501–1,000||1,001–1,500||1,501–2,000||2,001–2,500||2,501–5,000||5,001–7,500||7,501–10,000||10,001–25,000||25,001+|
|MailChimp Free Plan||Visit Site||Click here to see||Free||Free||Free||Free||❌||❌||❌||❌||❌||❌|
|MailChimp Growing Business Plan||Visit SiteSpecial Offers||Click here to see||$10||$15||$20||$25||$30||$35 - $50||$55 - $75||$75||$80 - $150||See on Site|
|AWeber||Visit SiteSpecial Offers||Click here to see||$19||$29||$29||$29||$29||$49||$69||$69||$149||Get a quote|
|GetResponse Email Plan||Visit SiteSpecial Offers||Click here to see||$15||$15||$25||$25||$25||$45||$65||$65||$145||Get a quote|
|GetResponse Pro Plan||Visit SiteSpecial Offers||Click here to see||$49||$49||$49||$49||$49||$49||$75||$75||$165||Get a quote|
MailChimp also offers a Pay As You Go method. This would be useful for those with a smaller email list but still need automation features. You can see the pricing in the graphic below:
|Provider Logo||Provider Name||More Info||Starting Price||Free Trial||Deliverability Rate||Support: Phone||Support: Live Chat||Support: Email/Help Desk||Support: Knowledge Base||# of Emails||Email Templates||Automation||Autoresponder||Landing Pages||Signup Forms||Media Library||File Hosting||Manage Subscribers||Subscriber Segmentation||A/B Testing||Surveys||Mobile App||Tracking/Analytics||Scheduling||Integrations||Social Media Marketing||Multi-User||Money-Back Guarantee||Misc|
|MailChimp||Visit SiteSpecial Offers||Free||Up to 2,000 contacts||No||Yes w/ a paid plan||12,000||Yes||Yes w/ a paid plan||Yes w/ a paid plan||No||Yes||Yes||Yes||Yes||Yes||Yes, iOS, Android||Yes||Click here to see||Yes||No|
|AWeber||Visit SiteSpecial Offers||$19/mo||Yes, 30 Days - 500 Contacts||Mon-Fri 8am-8pm est Sat-Sun 9am-5pm est||Yes||Unlimited||Yes, 700+||Yes||Yes||No||Yes||Yes||Yes||Yes||via 3rd party||Yes, iOS, Android||Yes||Click here to see||Yes||No|
|GetResponse||Visit SiteSpecial Offers||$15/mo||Yes, 30 Days||Mon-Fri 9am-5pm est||Yes||Unlimited||Yes, 500+||Yes||Yes||Yes||Yes||Yes||Yes||Yes||Yes||Yes, iOS, Android, Kindle||Yes||Click here to see||Yes||No||Hosted Webinars starting in Pro plan|
Let’s start by scoring these email marketing software competitors based on the features provided.
Free Trial: Best Trial up to 2,000 subscribers.
Deliverability Rate: Tie (To see how this is calculated head over to this page and look for the Deliverability heading.)
Support Phone: &
Support Live Chat: Tie (Either way, you are paying for it on all services.)
Support Email/Help Desk: Tie
Support Knowledge Base: Tie
# of Emails: Tie (With a paid plan MailChimp’s email limit is lifted.)
Email Templates: Tie
Landing Pages: It’s important to know that each service can use 3rd party apps to implement landing pages. GetResponse has them built-in to their service.
Signup Forms: Tie
Media Library: Tie
File Hosting: Tie
Manage Subscribers: Tie
Subscriber Segmentation: Tie
A/B Testing: Tie
Surveys: & for built-in options. Each service supports 3rd party survey integrations.
Mobile App: Tie
Integrations: Tie. All of them support Zapier so the integrations are almost endless.
Social Media Marketing: Tie
Money-Back Guarantee: Tie
Not everything fits on the scoreboard, though.
More features & drawbacks that you should consider before making your choice.
Deep analytics and reports. You could spend hours looking at different data sets.
It’s simple to tag individual subscribers by their interests. Based on the links they click inside your emails.
Let’s get right into the ugly.
Subscribers on more than one list count each time towards your total subscriber count.
Subscribers on deactivated lists will still count towards your total subscriber count.
Unsubscribed subscribers still count toward your total subscriber count.
Pricing, plans, and features associated with them could be simplified. If they all did this then there probably wouldn’t be any need to read comparisons such as this.
Pay as you go option for customers with smaller email lists that need automation.
Final welcome email can be used to deliver free gifts for subscribing.
Phone support should be offered to paid plans.
Certain affiliate links are blacklisted in their system. They are not allowed inside your campaign emails. MailChimp has been known to shutdown accounts without warning due to this. Using affiliate links in your campaign emails on MailChimp overall carries a high risk. You could chance losing your entire email list.
You should view their Acceptable Use policy to see which industries are prohibited from using their service. It will also show you which industries emails will forego increased scrutiny.
Here are the highlights you should consider from each service.
If you like many built-in tools and don’t need fantastic pre-built templates.
If you do not fall into the business categories that would put your list at risk.
If you have a smaller list (less than 2,000) and want to do email marketing for free, without automation.
Pay as you go with automation or start at $10.
For deep analytics and enhanced subscriber targetting.