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MailChimp vs Campaign Monitor [Dec 2018]
MailChimp vs Campaign Monitor

MailChimp vs Campaign Monitor

These comparison charts (and the scoreboard) will help make it easier for you to decide between Campaign Monitor or Mailchimp.

Provider LogoProvider NameMore InfoPlan Features0-500501–1,0001,001–1,5001,501–2,0002,001–2,5002,501–5,0005,001–7,5007,501–10,00010,001–25,00025,001+
MailChimp Free PlanVisit Site
Click here to seeFreeFreeFreeFree
MailChimp Growing Business PlanVisit Site
Special Offers
Click here to see$10$15$20$25$30$35 - $50$55 - $75$75$80 - $150See on Site
Campaign Monitor Basic PlanVisit Site
Click here to see$9$29$29$29$29$49$89$89$129See on Site
Campaign Monitor Unlimited PlanVisit Site
Click here to see$29$59$59$59$59$99$149$149$249See on Site

MailChimp also offers a Pay As You Go method. This would be useful for those with a smaller email list but still need automation features. You can see the pricing in the graphic below:

MailChimp Pay as you go

Provider LogoProvider NameMore InfoStarting PriceFree TrialDeliverability RateSupport: PhoneSupport: Live ChatSupport: Email/Help DeskSupport: Knowledge Base# of EmailsEmail TemplatesAutomationAutoresponderLanding PagesSignup FormsMedia LibraryFile HostingManage SubscribersSubscriber SegmentationA/B TestingSurveysMobile AppTracking/AnalyticsSchedulingIntegrationsSocial Media MarketingMulti-UserMoney-Back GuaranteeMisc
MailChimpVisit Site
FreeUp to 2,000 contactsNoYes w/ a paid plan12,000YesYes w/ a paid planYes w/ a paid planNoYesYesYesYesYesYes, iOS, AndroidYes Click here to seeYesNo
Campaign MonitorVisit Site
$9/moUnlimited until you send email to 5+ contactsPremier plan requiredNo2,500 Basic Unlimited optionYesYesYesvia app add-onYesNoYesYesvia 3rd partyYes, iOS onlyYes Click here to seeYesYes, Prorated

Starting Price:mailchimp logo
Free Trial:mailchimp logo
Deliverability Rate: Tie
Support Phone:Campaign Monitor logo
Support Live Chat:mailchimp logo
Support Email/Help Desk: Tie
Support Knowledge Base: Tie
# of Emails:mailchimp logo(MailChimp allows unlimited emails under paid plans.)
Email Templates: Tie
Automation: Tie
Autoresponder: Tie
Landing Pages: Tie (MailChimp integrates with 3rd party builders.)
Signup Forms: Tie
Media Library:mailchimp logo
File Hosting:mailchimp logo
Manage Subscribers: Tie
Subscriber Segmentation: Tie
A/B Testing: Tie
Surveys:mailchimp logo
Mobile App:mailchimp logo(They have an Android app.)
Tracking/Analytics: Tie
Scheduling: Tie
Integrations: Tie
Social Media Marketing: Tie
Multi-User: Tie
Money-Back Guarantee:Campaign Monitor logo

Ties: 16

MailChimp wins: 8

Try MailChimp

Campaign Monitor wins: 2

Try Campaign Monitor

A few more differences to consider



Pay as you go option for customers with smaller email lists that need automation.

Final welcome email can be used to deliver free gifts for subscribing.


Certain affiliate links are blacklisted in their system. They are not allowed inside your campaign emails. MailChimp has been known to shutdown accounts without warning due to this. Using affiliate links in your campaign emails on MailChimp overall carries a high risk. You could chance losing your entire email list.

You should view their Acceptable Use policy to see which industries are prohibited from using their service. It will also show you which industries emails will forego increased scrutiny.

MailChimp Email Templates

newsletter templates mailchimp

Try MailChimp

Campaign Monitor


24/7 Phone Support

Money-Back Guarantee

Email templates that provide a great example


More expensive than MailChimp

Not as many direct integrations as MailChimp. If you use Zapier this isn’t an issue.

Campaign Monitor Email Templates

campaign monitor email templates

These guys truly know how to design stylish yet simple email templates. They are very modern but also not crammed full of content.

Try Campaign Monitor